Delta (noun): A measurable difference between the current state and the desired state. The gap that must be crossed to achieve change, growth, or competitive advantage. In influence strategy: the distance between what your audience believes now and what they must believe for action to occur.
 

Cipher (noun): A coded system of meaning, often hidden beneath the surface. A message that requires interpretation to unlock its true power. In influence strategy: the patterns of identity, behavior, and belief that, once decoded, reveal how to shape decisions without resistance.

The name is inspired by the power of the method to "decipher", pronounced D-cipher; the letter D is "Delta" in the phonetic alphabet.